STRATEGY & ANALYTICS
Combining data and storytelling, Elizabeth loves working with brands and leaders to help communicate their goals and co-create a vision and strategy for how to reach them. Using her knowledge of design systems, content, communication, and research, she is a partner in helping brands make choices aligned in service of their goals, values, and mission.
Combining data and storytelling, Elizabeth loves working with brands and leaders to help communicate their goals and co-create a vision and strategy for how to reach them. Using her knowledge of design systems, content, communication, and research, she is a partner in helping brands make choices aligned in service of their goals, values, and mission.
Market Research, Consumer Analysis, and Trend Analysis
Market Research, Consumer Analysis, and Trend Analysis
Understanding the competitive landscape, factors affecting relevant communities, and who brands want to reach is essential to articulating an authentic narrative around the unique contribution of a brand. Through market and audience research, trend analysis, and understanding what makes a brand stand out from the rest, Elizabeth helps brands find their foothold so they can optimize reach and establish their distinct voice in their market.
Understanding the competitive landscape, factors affecting relevant communities, and who brands want to reach is essential to articulating an authentic narrative around the unique contribution of a brand. Through market and audience research, trend analysis, and understanding what makes a brand stand out from the rest, Elizabeth helps brands find their foothold so they can optimize reach and establish their distinct voice in their market.
Co-Creating Strategic Groundwork
Co-Creating Strategic Groundwork
Strong and effective strategy is co-created with a variety of stakeholders that together bring a full understanding of the brand. Starting with a clear assessment of where a brand is now and an articulated vision for where you want to go, strategy is the evolving roadmap to get there using the best tools for the unique goals of a brand. Elizabeth has experience leading brand strategy discussions, workshops, and presentations and writing strategic briefs for projects.
Strong and effective strategy is co-created with a variety of stakeholders that together bring a full understanding of the brand. Starting with a clear assessment of where a brand is now and an articulated vision for where you want to go, strategy is the evolving roadmap to get there using the best tools for the unique goals of a brand. Elizabeth has experience leading brand strategy discussions, workshops, and presentations and writing strategic briefs for projects.
Analytics for Content & Creative
Analytics for Content & Creative
From helping determine which metrics matter to your brand, to tracking, analyzing, and presenting data from newsletter campaigns, social media, and website events, Elizabeth helps brands leverage their findings to better execute strategy and reach goals in an informed and iterative way.
From helping determine which metrics matter to your brand, to tracking, analyzing, and presenting data from newsletter campaigns, social media, and website events, Elizabeth helps brands leverage their findings to better execute strategy and reach goals in an informed and iterative way.